Silicon Valley: Instagram Shops has started testing ads on its platform for the first time to attract more e-commerce users:
Instagram is working to make its platform more useful for e-commerce business and now the management of this social media platform says that we are planning to launch ads on Instagram Shop. This is our auction-based product that is being tested in the United States, and if this experiment proves successful, this new format will be introduced in other markets.
To make their use of Instagram Shops more efficient, Instagram last year introduced the Shops feature to further strengthen Facebook’s use for online shopping, with an integrated checkout feature, while With the recent development, sellers will be able to present their product for sale online in the form of a photo or a whole reel of images. According to Instagram, the advertising feature is currently only available to mobile users in the United States, And ads will be displayed based on the user’s use of Instagram.