Islamabad (PID) 10 March 2023
With the support of the Ministry of National Health (National Health Services Regulations and Coordination) and UNICEF, a two-day workshop regarding the promotion of healthy activities among the people, the evaluation of behavioral changes in the promotion of treatment facilities has ended in Islamabad. The workshop was attended by representatives of various departments from Islamabad, AJK and Gilgit-Baltistan. Director General Health Dr. Basir Khan Achakzai, Regional Director IRMNCH / FPUHC Dr. Farhat Shaheen, DG Health Gilgit. Baltistan Dr. Salim, Jonathan from UNICEF and Advisor Dr. Safi were the special guests of the concluding session. Director General National Health Services Regulations and Coordination Dr. Basir Khan Achakzai said that the change in attitudes towards primary health care plays a very important role. Society plays an important role in this regard. He said that we have to adopt a positive attitude to attract others in this regard so that we can change the behavior of others. He said that the health care system and primary and Attitudes to change the secondary health care system Yili plays an important role because there is a need to move forward with determination to promote healthy activities and improve health care facilities in order to achieve the goals of the BCC, including improving health indicators. He said that communication and especially mass media play an important role in this regard. We need to improve messaging and work together for the betterment of the country. The participants of the workshop said that human behavior is very important. Declaring that it requires a lot of effort to understand and change it. The process of behavior change in children is fast in which their parents, relatives, friends and community members play an important role while The process of behavior change in adults is a bit difficult for which a lot of struggle is required. The behavior change in relation to human health is purely dependent on the surrounding environment and the information received through mass media, the sources will be limited. Behavioral change will be limited as long as the sources of information regarding behavior change are as g It will be remembered that there will be more chances of changing the behavior. The participants said that the change of behavior regarding health problems and treatment facilities is of utmost importance in which a healthy environment can be provided through the change. Behavior change is important for health communication and primary health communication. Behavior change communication (BCC) is an approach used to promote and facilitate positive changes in people’s behavior through communication. It involves designing and implementing communication strategies to influence attitudes, beliefs, and behaviors related to health, social issues, and other areas of interest. BCC aims to encourage individuals and communities to adopt healthy behaviors. And to inform, educate, inspire and empower to adopt lifestyles. It involves the use of various communication channels to reach and engage with target audiences, including mass media, interpersonal communication, community mobilization, and advocacy. Health campaigns aim to encourage healthy behaviors such as hand washing, promoting food, and physical activity. Social marketing campaigns aimed at changing behavior related to family planning, HIV/AIDS, and other health issues. Community-based communications that promote healthy behaviors. Education and mobilizing the community to give. Important to influence policy and institutional change to support positive behavior change. Regional Director IRMNCH / FPUHC at the workshop. Dr. Farhat Shaheen, Director Health Education Badr Hussain, Provincial Program Manager EIP Dr. Abdul Sattar, Deputy Director Health Education Javed Akbar, Deputy Director Information Khawaja Imranul Haque Lecturer Mass Communication Sundus Hameed, Lecturer Sociology Kamran Tanveer, DPI Education Mrs. Tasneem Gul , Deputy Director of Education Liaqat Ali Abbasi, President Allied Health Professionals Sard Dr. Khalid Mahmood, Dr. Bushra Shams from World Health Organization and Nadeem Baig from World Food Program, Dr. Muhammad Iqbal, Dr. Salimuddin, Khalid Hussain, Dr. Abdul Salam from Gilgit-Baltistan, Dr. Johar, Dr. Uroojah, Dr. Aoon Naqvi, Dr. Babar Tasneem from Islamabad. Dr. Nadia Waqas, Dr. Afifah, Dr. Nauriya Rafiq, Dr. Saira, Dr. Saeed, Dr. Fakhira, Dr. Zahira Ali and Dr. Atiya were included.