Vivian Jenna Wilson Debuts as Model in Wildfang’s Pride Month Campaign

Elon Musk’s daughter champions trans visibility and co-designs T‑shirt benefiting The Trevor Project

Vivian Jenna Wilson has made her professional modeling debut as the face of Wildfang’s 2025 Pride Month campaign, “Say My Name.” The 21‑year‑old transgender activist and social media personality appears in a series of striking editorials, marking a high‑profile moment for trans representation in mainstream fashion.

Wilson features in three distinct looks: a deep purple coordinated set paired with a graphic T‑shirt emblazoned “Existing Shouldn’t Be Revolutionary,” a floral suit with a tie, and a dramatic 40‑foot braided hairstyle spelling out her name. She co‑designed the signature T‑shirt, pledging all profits to The Trevor Project, the leading LGBTQ+ youth crisis intervention and suicide prevention charity.

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Born in 2004 and publicly embracing her identity in 2020, Wilson legally changed her name in 2022 to affirm her autonomy. Her collaboration with Wildfang follows her Teen Vogue cover and numerous advocacy events, underscoring her commitment to advancing transgender rights and visibility.

Wildfang CEO Emma McIlroy described the partnership as “a celebration of bravery, creativity, and community.” Early social media reaction highlights widespread praise for Wilson’s authenticity and the campaign’s empowering message.

Wilson has expressed aspirations to continue modeling, walk international runways, and expand her activism through future fashion collaborations. Industry insiders predict her debut will pave the way for more transgender talent in global campaigns.

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