Are you a student and along with your studies, want to learn a skill that can give you both name and fame along with earning money? If your answer is yes then there is good news for you. Today we are going to talk about one such skill that has created many digital entrepreneurs in the country today. Yes, the name of this skill is – Digital Marketing.
Digital Marketing is one of the hottest & trending skills in the world which has left behind even the traditional marketing strategies.
8-10 years ago you would hardly have heard about this skill, but today every brand & business needs a good Digital Marketer.
So the question is, do you also want to make your career in the Digital Marketing Industry?
Also, in this blog, we will know what kind of Career Opportunities (Career Opportunities in Digital Marketing) you get after making a career in the Digital Marketing Field and how much is the payout.
Digital Marketing Scope
As Internet users continue to increase in the divided Jammu Kashmir, the trend of Digital Marketing will also increase and people will continue to use this online advertising strategy for the growth of their business.
Tell yourself, when was the last time you bought a new product after seeing its ad on TV or a banner?
Billboards, Pamphlets, Cards, Banners, etc. All are traditional marketing methods which have now been replaced by digital marketing.
There is going to be more demand for it in the coming time. This can be estimated from the fact that this marketing strategy is capable of targeting a wider audience.
By implementing digital strategies, you can bring global traffic to your website and further improve your customer conversion rate.
Now who would not want people from Jammu Kashmir and abroad also buy their product or service?
After the arrival of the COVID-19 pandemic, there has been a lot of growth in the online industry.
You must have also noticed that during the lockdown, only online delivery was allowed. In such a situation, people earned a lot of money even during the lockdown by implementing digital marketing strategies in their businesses.
Because of this, those businesses which had only an inactive website in the name of online presence are also moving towards their digital transformation.
Now they are interacting with their customers by implementing digital strategies and creating their digital community.
Best Digital Marketing Professionals are required to implement all these things.
Keeping this in view, vacancies keep emerging every year in the market for Digital Marketing Jobs and Different Digital Marketing Roles.
After completing this course, you will have a basic knowledge of Digital Marketing and you will be able to completely understand the Digital Ecosystem.
Digital Marketing – The Best Career Choice in 2024
Digital Marketing has become a favorite industry of today’s generation.
Ever since brands like Pepsi, and Nestle have made their Internet plans cheaper, there has been a surge in the number of Internet users in different countries.
Along with this, as Internet users are increasing, brands are also taking their products & services online and are looking for good digital marketers who can help them with this.
Anyway, during the Corona period, now every working person is working from home. People are not getting their salaries on time and even those who are getting them are being cut.
In such a situation, there is a benefit in creating a new income stream by learning a current trending skill.
Let us see what other benefits there can be of making a career in Digital Marketing.
Marketing is Needed in Every Aspect of Life
In today’s era, to achieve career success, it is necessary to have expertise in any skill.
However, if you are a student and studying in school or college then I would suggest you learn Marketing.
You are going to need both of these skills in every aspect of your life.
It does not matter what you will do after completing your studies, you should know how to sell yourself and your skills.
In the future, whether you want to do a job, do business, or do freelance; Marketing skills will make you different and better than others.
Therefore, nowadays the demand for marketing professionals has increased in every business.
Brands are looking for people who can take advantage of digitalization to reach their companies to the right customers and help them increase their revenue.
Therefore, it would be better to prepare yourself from now on so that you do not suffer any harm from any kind of pandemic that may come in the future.
The World is Going Online
Whenever there is a new and unique Business, Brand, Product, Service, Scheme, etc. When we come to the market, we come to know about all these things only through the Internet.
For example, till a few years ago, to invest in the stock market, you had to do paperwork and go to the bank.
But now with the advent of applications like PayPal, and Payooner, all the work is done through mobile.
All these companies need some people who can create their online presence and make them a brand.
High Demand
Due to the digital revolution, the demand for people who can operate digitally and do brand marketing right from home is increasing.
In such a situation, those Digital Marketing Professionals who know how to do digital marketing are getting more preference.
Now many Digital Marketing Institutes have also opened in the country, from where people are learning and doing part-time Digital Marketing Jobs and creating their own Digital Marketing Career Path.
This is an evolving industry with high growth potential.
In the last few years, the amount of evolution that has taken place in Digital Marketing has hardly happened in any other field.
Now when any person is starting his offline or online business, he is also keeping Sales & Marketing Strategies in his mind.
He also wants to take advantage of this economic technique and reach the target audience by promoting himself.
Small businessmen and shopkeepers have also started understanding its need and have started learning this skill in their free time.
Now if you don’t call this Evolution then what else will you call it?
Along with this, it has taught us to understand the behavior of people. Thanks to this, now only those things are being shown to the target audience which they like.
All these things are a part of Digital Evolution and it is expected that similar evolutions will continue to happen and new methods of marketing will continue to be invented.
It can also be said that Digital Marketing is a complete treasure that has Unlimited Opportunities inside it.
Within this, you can learn many Trending & Demanding Skills like – Search Engine Optimization, Social Media Optimization, Search Engine Marketing, Facebook/YouTube/PPC Ad Campaigns, etc.
By mastering any of these skills, you can create your expertise in it and apply for a Digital Marketing role in any company.
Be Your Boss
Who doesn’t like to be their boss? When you step into the Digital Marketing Industry, you have the freedom to operate from anywhere.
All you need is a computer and an Internet connection.
All these things are applicable when you do freelancing and provide your services to your customers.
However, if you do a 9-5 job in a company, then there are most possibilities that you will have to go to the office and work.
But, this period of Lockdown has already started a new culture like Work from Home.
When you work from home or do freelancing, you become your own boss and you do not have time restrictions.
In such a situation, you can focus on new strategies and help in creating a strong customer base for yourself and your company.
After reading all these points, you must have an idea why Digital Marketing can prove to be the best career choice for you.
Let us now talk about what career options you have after learning Digital Marketing and what types of job roles are there. (Job Roles in Digital Marketing)
Career in Digital Marketing – Job Opportunities
If you are also thinking of making your career in the field of Digital Marketing, then this can prove to be a good decision for you.
Due to increasing digitalization and programs, this industry will see more growth, and more and more job opportunities will also come.
This field of Digital Marketing offers various types of Job Opportunities.
On one hand, you handle the Brands’ Website & Social Media Platforms and bring quality traffic organically, while on the other hand, you run Ads and do Lead Generation.
Let us understand what kind of Job Opportunities & Job Roles you get once you complete the Digital Marketing Course.
Full-Time or Part-Time Internships
In today’s digital era, the culture of start-ups is visible.
As soon as Startups enter the market, they start creating Sales & Marketing Strategies for themselves.
In such a situation, there is an opportunity for a digital marketer to do internships in such startups on a part-time or full-time basis and gain practical knowledge.
Similarly, Small & Large Business Enterprises also provide opportunities for internships and hire interns.
Internship not only offers you practical experience but also offers you a permanent job if the companies like your performance.
Most students prefer to do internships to get practical exposure after doing a Digital Marketing course.
This gives you the advantage that you can directly interact with other experienced people and gain knowledge.
Work from Office/Home Jobs
When you complete a Digital Marketing course from a good Digital Marketing Institute, you are treated like a beginner.
In such a situation, you can connect with such companies where a Beginner Digital Marketer is required.
Here you will get real practical experience and gradually you will gain expertise in a particular field of digital marketing.
All these jobs can be done from Office or Work From Home.
In the beginning, you may get a lower salary, but you have to gain experience because once you learn things, many doors of opportunities open for you.
Freelancing
Freelancing is a subject that has created its own identity not only in Jammu Kashmir but all over the world.
The meaning of Freelancing is to help people grow their businesses with your skill set.
Once you gain expertise in a skill, you can start freelancing in that skill.
After taking a specialization in various modules of Online Marketing, you can use some famous Freelance Platforms like – Upwork, Fiverr, Freelancer, Truelancer, Guru, etc. But you can offer your services.
On all these platforms you get both Kashmir and Foreign clients from where you can earn in Dollars, Euros, and Pounds.
You will be surprised to know that after just a few years of experience. A freelancer earns more than a person doing a regular job.
Start A Digital Marketing Agency
To open a Digital Marketing Agency, you will first have to become a Digital Marketing Expert yourself.
For this, if you want, you can work in a good Tech/Non-Tech company for a few years or provide your service as a freelancer.
At a particular time, when you become confident in your skills, you can hire people related to your industry and create your team.
In this way, gradually you get ready to open your own Digital Marketing Agency and can help global clients in making their business a brand.
Various Job Roles and Earning Potential of the Digital Marketing Industry
The Digital Marketing Industry gives freedom to Specialize in a Wide Variety of Skills.
Let us see in which fields you can gain expertise while making a career in this online marketing industry.
Digital Marketing Manager
The job of a Digital Marketing Manager is to create a Digital Presence for any brand using Digital Strategies.
To reach the post of manager, that person must be experienced.
Along with this, he is responsible for all those digital campaigns that are responsible for making a small company a brand.
Managing a team of individuals of different specializations is also the main job of the DM Manager.
Earning Potential: 1.9 to 10 Lakh Per Annum (As Per Naukari.com)
Search Engine Optimization Specialist
By becoming an SEO specialist, you can improve the ranking of a website and bring it to the first page of Google.
An SEO Specialist has excellent knowledge of Google Updates, Keywords, Backlinks, etc., due to which he optimizes a website according to Google Algorithm and increases its Google SERP Ranking.
SEO Specialist uses only Organic or Free Strategies to rank the website.
Earning Potential: 1.9 to 4.1 Lakh Per Annum (As Per Naukari.com)
Content Marketing Specialist
To become a Content Marketing Specialist, you should know which type of content runs more on which platform.
Based on this, you give directions to the Content Writer who curates the story of a brand using words.
The job of a Content Manager or Specialist is to see the content type on every social platform, manage it, and assign the work to the Content Writer.
Content Types – Blog Content, Content for Advertisement, Content for Email, Website Content, Content for Social Media, etc.
Earning Potential: 3.7 to 10 Lakh Per Annum (As Per Naukari.com)
PPC and Other Ad Campaign Specialists/ Search Engine Marketer
An Ad Campaign Specialist works to run ads on Google.
This is a paid marketing strategy under which you generate leads for your business by investing some money in ads.
Apart from this, ads are run not only on Google but also on various social media platforms and quality traffic is sent to your business website.
Earning Potential: 2.5 to 7.4 Lakh Per Annum (As Per Naukari.com)
Social Media Manager
The job of a Social Media Manager is to handle various Social Media Platforms.
Under this, you have to make different social media strategies and work towards increasing the social media marketing and online presence of the brand.
In this, you see which strategies or campaigns should be used to increase user engagement and promote your products & services.
Earning Potential: 1.8 to 7.3 Lakh Per Annum (As Per Naukari.com)
Copywriter/Content Writer
Copywriter/Content Writer is a person who puts the voice of the brand in words and presents it to the people.
To establish any business, content is required and for that, it is very important to get a high-quality writer.
Nowadays brands have started writing content in Hindi to sell their products or services.
In such a situation, the demand for Kashmiri, Balti, Shina, Hindi, and Urdu Content Writers has increased significantly. Therefore, if you are interested in this field then it can prove to be a good career option for you.
Earning Potential: 2.5 to 8 Lakh Per Annum
How to Start a Career in Digital Marketing?
Digital Marketing is becoming a Lucrative Industry. Ever since the culture of working from home started in this Corona period, people’s interest has been going more towards online marketing skills.
This is the right time for you too to learn this skill and create a new income stream.
To make a career in Digital Marketing, first of all, you will have to do its course from a good Digital Marketing Institute in which you will get a chance to learn the different specializations involved in it.
After course completion, you can do a part-time or full-time internship in a startup or small business and get practical exposure.
It is not necessary that if you have done a complete Digital Marketing course, then you need to gain expertise in every field included in it, you can gain expertise in any one field also.
As you gain experience in your field, you will become better.
After this, you can do a 9-5 full-time job and work on a salary base.
If you like freedom of time and want that you can work at any time, then you can provide your services globally by becoming a Digital Marketing Freelancer.
For freelancing, you can create a good profile on various freelancing platforms and send your proposals on people’s projects.
Along with this, you can also close clients from platforms like Facebook Groups, Instagram, and LinkedIn and make a great career for yourself in the Digital Marketing Industry.
Conclusion
Digital Marketing is one of the most trending skills of today. Today no new brand can live without implementing it in its business.
As the reach of the Internet is increasing, people have started adopting Digital Marketing Strategies for their businesses instead of Traditional Marketing.
One of its many advantages is its economic nature. People do not have to spend much money on advertising and it becomes easier to target a relevant audience.
Therefore, in today’s time, making a career in this emerging digital sector can prove to be the best decision.
People have learned this and made their careers in this field and have changed their lives.