Apple has officially unveiled its latest iPhone 17 series, featuring four new models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Alongside the launch, the company announced significant price cuts for older iPhones, making its ecosystem more accessible to a wider range of customers.
According to Apple, the iPhone 16 and iPhone 16 Plus will now be priced at $699 and $799 respectively, following a $100 reduction. The company’s most affordable option remains the iPhone 16e, which will continue to retail at $599.
However, Apple has also confirmed that it will discontinue the official sale of older models including the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. While these may still be available through third-party retailers, they will no longer be sold through Apple’s official channels.
As for the new lineup, Apple has set competitive pricing across its models:
iPhone 17 (256GB): $799
iPhone 17 Air: $999
iPhone 17 Pro: $1,099
iPhone 17 Pro Max: $1,199
With the new series, Apple continues its strategy of offering premium features at multiple price points while retiring older flagships — a move that not only simplifies its portfolio but also strengthens the appeal of its latest devices.
