Zapopan, Mexico — A prominent 23-year-old beauty influencer, Valeria Márquez, was fatally shot during a TikTok livestream at her beauty salon in Zapopan, Mexico, in what authorities are investigating as a suspected case of femicide.
According to international news agencies, Márquez—who had over 200,000 followers across TikTok and Instagram—was interacting with her audience live when she briefly left the frame to receive a package. Moments later, she returned to her chair and was suddenly shot, collapsing on-screen as the livestream continued broadcasting.
Police reports confirm that an armed assailant entered the salon and opened fire at close range, targeting Márquez. Emergency services arrived shortly after, but the influencer was pronounced dead at the scene.
Authorities are treating the incident as a possible femicide—a gender-based killing of a woman—amid growing concern over violence against women in the country.
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The brutal killing has reignited debate over Mexico’s struggle with gender-based violence and the effectiveness of its justice system. According to human rights organisations, femicide remains a deeply rooted issue in the country, with hundreds of cases reported annually—many of which go unpunished.
Online, followers expressed shock and grief, with tributes pouring in for Márquez, who had built a dedicated following through beauty tutorials, fashion content, and candid personal updates.
As the investigation continues, no arrests have been made, and the identity or motive of the attacker remains unknown. Authorities have appealed for witnesses and relevant information from the public to assist in the case.
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